Risk communication needs to be considered at all stages of risk management. It is a sustained communication process established with a diverse audience about the likely outcomes of health and behavioural attitudes. The main goal is to engage communities in discussions about environmental and health-related risks to create public understanding about their outcomes and approaches to deal with them. Risk communication can be about specific health-related choices, e.g. the perceived risks associated with getting immunised, or related to behaviours, as the risks associated with sexual behaviour. This approach requires a profound understanding of the distinction between the different dimensions and models of behavioural sciences.
Ten golden rules for risk communication
Another option of the 3 C's - clear, concise, consistent.